About

The evil eye or 'nazar' symbol is believed to protect against harm or misfortune from envious gazes.

Amulet Clothing is the result of travels through Turkey, Greece and the Middle East, and seeing the evil eye everywhere, except on high quality, stylish clothing.  It could only be found on brash apparel aimed at tourists. 

While it's traditional to form the evil eye into a glass bead, amulet, or ornament, its use as an emoji 🧿 is one example of how modern generations still keep the superstition alive.

With Amulet Clothing I wanted to create a range of apparel and accessories that would honour the traditions while also making the wearer look and feel good, and add a tactile element with embroidery wherever possible.

Thanks for visiting the site, and I hope you love your evil eye items as much as I've enjoyed creating them.

- Alistair